All laces used in our collections are produced using GRS-approved recycled yarns. At least 50% of our elastics, and many other components and trims, are also made from recycled materials.

In addition to using recycled materials, we’ve transitioned the cotton in our knicker gussets to be 100% organic and GOTS certified. Organic and natural fabrics are some of our priority materials with regards to low environmental impact, and so, we launched our first ever organic cotton lingerie range this year. We use self-assessment standards, including the HIGG Materials Sustainability Index (MSI), to help us grade the sustainability rating of each garment and fabric in order to make the right decisions when planning our designs.

All our materials meet REACH standards and are OEKO-TEX certified, which means they're non-toxic and free from chemicals that could be damaging to both human health and the environment.

Currently, 83% of the raw materials used within our collections contain fibres which are recycled or natural and organic. Our mission is to increase the content of responsible materials within each garment, as far as possible.

Excess Inventory

The fashion industry has an unfavourable reputation with regards to the topic of waste in the production of finished goods, as well as the production of materials. This is because it can be difficult for brands to accurately predict how much stock, and in what styles, they will need for each season.

We work around this issue in a few ways. Firstly, we tread cautiously when planning our quantities for future seasons. We sometimes get it wrong and that’s why we’ll have items left for sale, but ultimately, we don’t plan our collections with the intention of allocating a lot of stock towards sale periods. We also limit the number of options, styles and sizes we produce, which means we’re able to achieve a higher sell-through per style, and therefore minimise excess stock at the end of the season. Finally, we use the same fabrics and trims multiple seasons in a row, which means we’re consolidating fabrics as much as possible to avoid material wastage.

We use the above methods to minimise inventory as much as possible, but, if we are left with any unsold items or samples, we either sell these at a sample sale, donate them to charity, or recycle anything that cannot be worn with SOEX. Ultimately, we make sure that nothing ever goes to waste.


Our FSC-certified paper and cardboard packaging is made from a blend of sustainably sourced, replanted trees and recycled materials, and is also fully recyclable or compostable.

We’ve phased out all plastic except for our polybags, which are currently made from 100% recycled plastic. The bags are also recycled after use by our warehouse and wholesale customers. We’re looking at alternative options for the future, in the goal to step away from all plastics completely.

Giving Back

We’re members of 1% for the Planet, a global set of businesses and individuals who are committed to making our world a better place. Partnering with them means that we donate 1% of our annual revenue to not for profit organisations that address the worlds environmental issues. By affiliating ourselves with these organisations, we share the message with our customers, and in turn use our platform to raise awareness on the topic of sustainability, the environment and the climate crisis.

More information on our partnership can be found here.

Our Supply Chain

One of the fashion industry’s greatest challenges to becoming more sustainable lies in the traceability of its supply chains. The number of parties involved in creating clothing at the scale required to serve the global population is substantial, from the raw material producers, to the mills creating yarns and fabrics, dye houses and component manufacturers, right the way through to the final garment manufacturers. This has been an opaque and impenetrable system for decades and is something we have been acutely aware of inheriting since entering the fashion industry. 

We have clear visibility of all of our Tier 1 manufacturers (manufacturers of our end product) and perform a robust assessment of their ethical credentials prior to working with them. We also have 100% supply chain visibility with our Tier 2 suppliers (fabric mills and dye houses), all of whom are, at the very least, OEKO-TEX certified.

Our Factories

We choose to manufacture with ethically compliant factories in Tunisia, China and India. We choose our factories largely based on local availability of materials, high ethical and environmental standards, and regional ability and techniques.

We use certified third-party audits to evaluate the ethical standards of our factories, and our factories all follow the Ethical Trading Initiative. This includes (but is not limited to), ensuring workers are paid at least the living wage or higher, no discrimination is practiced, working conditions are safe and hygienic, and workers having the right to join or form trade unions.