Our Story

Established in 2016 by Georgia Larsen, an ex-lingerie and fashion buyer, Dora Larsen combines innovative colour combinations with contemporary lingerie shapes. Tired of wearing uncomfortable and uninspiring bras, Georgia decided to create something of her own. The idea for Dora Larsen was born. Named after Georgia’s childhood dog, Dora Larsen offered something special that women could wear every day, that was elevated, and made them feel empowered to dress for themselves. 

Today, she runs the brand alongside her husband, Jake. Having recently left the city for a back-to-basics lifestyle in the countryside, Georgia and Jake split their time between their woodland cottage in Somerset, and the Dora Larsen office in Bermondsey, London.

Producing responsibly, with the highest grade of fit and durability, is a core value of the brand. They strive to be change-makers within the industry, and use their platform to raise awareness on the topic of sustainable production, as well as our physical and spiritual connection to the planet. The independently owned brand creates two collections a year, spanning across lingerie and more recently, sleepwear. Each collection is designed in London and produced in limited quantities. 

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