Our Story

Dora Larsen was established in London by Georgia Larsen in 2016. Tired of wearing uncomfortable and uninspiring bras, Georgia left her job working for a major fashion retailer to create something of her own. Dora Larsen combines innovative colour combinations with contemporary lingerie shapes. Named after Georgia’s childhood dog, Dora Larsen offers something special that women can wear every day, that’s elevated, and makes them feel empowered to dress for themselves. 

Today, she runs the brand alongside her husband, Jake. Having recently left the city for a back-to-basics lifestyle in the countryside, Georgia and Jake split their time between their homestead in Somerset, and the Dora Larsen office in Bath.

Producing responsibly, with the highest grade of fit and durability, is a core value of the brand. They strive to be change-makers within the industry, and use their platform to raise awareness on the topic of sustainable production, as well as our physical and spiritual connection to the planet. The independently owned brand creates two collections a year, spanning across lingerie and more recently, sleepwear. Each collection is designed in the UK and produced in limited quantities.