Georgia Larsen, creator and founder of Dora Larsen, launched the brand in London in 2016.
Coming from a family with a background in art and design, her interest in aesthetics started young. Two decades later, having worked as a lingerie buyer for a major retailer, Georgia decided to combine her technical expertise with her love of design, and set up her own brand. Tired of buying fashionable bras that felt uncomfortable, she took fit as her starting point and colour as her inspiration. The result is a curated collection of everyday, beautifully designed lingerie.
Dora Larsen lingerie is devoted to colour. Each item in each collection features subtly created colours that are unique to us: shell pink, lilac grey, snorkel blue, saffron, moss. Colour can be soothing, amusing, rebellious or uplifting. The magic lies in how the colours are combined.
In introducing such colours to high-waisted knickers and soft-cup bodies, we are turning what is sexy on its head.