Dora Larsen | Colourful Lingerie‎ - About us. Georgia Larsen the founder, and Jake Westmoreland, co-director.

Our story


Dora Larsen was created by ex-lingerie buyer, Georgia Larsen, from her south-east London flat in 2016. Tired of buying fashionable bras that felt uncomfortable, Georgia decided to combine her technical expertise of lingerie with her love of design, and set up her own brand. She took fit as her starting point, and colour as her inspiration. The result was a curated collection of everyday, contemporary designed lingerie.

Georgia now runs the brand alongside her husband Jake and their small team in Bermondsey, London.

Each collection features subtly created, bespoke colours. Colour can be soothing, amusing, rebellious or uplifting. The magic lies in how the colours are combined.

“Creativity takes courage. It is not enough to place colours, however beautiful, one beside the other; colours must also react on one another. Otherwise, you have cacophony.”

– Henri Matisse

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