We work seasonally to update our responsibility credentials. Our bespoke laces are designed on an exclusive basis, and all are produced using recycled materials. The majority of our laces are sourced from a workshop that uses solar power to provide full capacity electricity and water recycling units to monitor and limit water consumption throughout the dying process. Our bespoke embroidery, tulle, and the majority of our elastics and trims are also produced using recycled materials.

That said, there are inherent sustainability limitations to using synthetic materials, even where they're recycled. The materials are difficult to recycle again at the end of their useful life and can end up in landfill. And so, we're focussed on increasing our natural and organic material content for the future. In particular, we’re introducing more fabrics into our collections that contain organic cotton and sustainably sourced modal.

All our fabrics and trims meet REACH standards and are OEKO-TEX certified, which means they are non-toxic and free from harmful chemicals. Our recycled fabrics and trims are GRS-certified and our organic cotton is either OCS or GOTS certified.

Excess Inventory

The fashion industry has an unfavourable reputation with regards to the topic of waste in the production of finished goods, as well as the production of materials. This is because it can be difficult for brands to accurately predict how much stock, and in what styles, they will need for each season.

We work around this issue in a few ways. Firstly, we tread cautiously when planning our quantities for future seasons. We sometimes get it wrong and that’s why we’ll have items left for sale, but ultimately, we don’t plan our collections with the intention of allocating a lot of stock towards sale periods. We also limit the number of options, styles and sizes we produce, which means we’re able to achieve a higher sell-through per style, and therefore minimise excess stock at the end of the season. Finally, we use the same fabrics and trims multiple seasons in a row, which means we’re consolidating fabrics as much as possible to avoid material wastage.

We use the above methods to minimise inventory as much as possible, but, if we are left with any unsold items or samples, we either sell these at a sample sale, donate them to charity, or recycle anything that cannot be worn with SOEX. Ultimately, we make sure that nothing ever goes to waste.


Our FSC-certified paper and cardboard packaging is made from a blend of sustainably sourced, replanted trees and recycled materials, and is also fully recyclable or compostable.

We’ve phased out all plastic except for our polybags, which are currently made from 100% recycled plastic. The bags are also recycled after use by our warehouse and wholesale customers. We’re looking at alternative options for the future, in the goal to step away from all plastics completely.

Giving Back

We’re members of 1% for the Planet, a global set of businesses and individuals who are committed to making our world a better place. Partnering with them means that we donate 1% of our annual revenue to not for profit organisations that address the worlds environmental issues. By affiliating ourselves with these organisations, we share the message with our customers, and in turn use our platform to raise awareness on the topic of sustainability, the environment and the climate crisis.

More information on our partnership can be found here.

Our Supply Chain

One of the fashion industry’s greatest challenges to becoming more sustainable lies in the traceability of its supply chains. The number of parties involved in creating clothing at the scale required to serve the global population is substantial, from the raw material producers, to the mills creating yarns and fabrics, dye houses and component manufacturers, right the way through to the final garment manufacturers. This has been an opaque and impenetrable system for decades and is something we have been acutely aware of inheriting since entering the fashion industry. 

We have clear visibility of all of our Tier 1 manufacturers (manufacturers of our end product) and perform a robust assessment of their ethical credentials prior to working with them. We also have 100% supply chain visibility with our Tier 2 suppliers (fabric mills and dye houses), all of whom are, at the very least, OEKO-TEX certified.

Our Factories

We choose to manufacture with ethically compliant factories in Tunisia, China and India. We choose our factories largely based on local availability of materials, high ethical and environmental standards, and regional ability and techniques.

We use certified third-party audits to evaluate the ethical standards of our factories, and our factories all follow the Ethical Trading Initiative. This includes (but is not limited to), ensuring workers are paid at least the living wage or higher, no discrimination is practiced, working conditions are safe and hygienic, and workers having the right to join or form trade unions.