AW22: Daydreaming in Daisies.
AW22: Daydreaming in Daisies.
Daydreaming in Daisies.

Daydreaming in Daisies.

Introducing Lumi, in shades of juniper, sand and crystal blue. She’s the first colour way of the new Embroidered Daisy collection, and we’re feeling pretty excited to finally tell you about her.

 

We began working on Lumi over a year ago in partnership with our new factory based in Tunisia. Working with a factory that's near to Europe has allowed us to use some of the most exclusive and premium fabric mills in Italy and Austria. The embroidery itself is a bespoke design, and was produced exclusively with an award-winning mill, Hämmerle & Vogel, a family business who have been trading since 1900. To this day, the business is run by the fourth generation son of the original founders, Markus Hämmerle. Lumi’s embroidery has also been produced using GRS-certified recycled polyester yarns, made from 100% post-consumer waste.

As ever, our fit process is meticulous. We began fitting the collection over a year ago, and in that time, we fitted the product on an army of different body shapes. From A to E cups, we’ve checked and adjusted the fit to suit all types of curves. We used a flexible wire on the underwire bra, allowing for an every day fit. The embroidery has been sewn onto a soft rigid tulle, designed with both support and comfort in mind. At the back of both the bras and knickers, a stretch tulle is used to provide flexibility in sizing.

Lumi is available in cups A - E, and sizes UK6 - 16, in an Underwire Bra, Bralette, High Waist Knicker and Thong.

Shop her now.
 

 

DL Reflections with Jessie Bush
At Home with Léna Farouli
Daydreaming in Daisies.